Through MAL/FOR GOOD, TBWA\Media Arts Lab’s division focusing on projects that help brands do good in the world, Kate Moross has got involved with XQ. More specifically, she created the image you see here for EIF presents XQ Super School Live.
Now, bear with us, as there’s a fair bit to unpack here. XQ are a group devoted to rebuilding American schooling for the better. They define XQ as the next level up from IQ (Intelligence Quotient) and EQ (Emotional Quotient), something the next generation will need to adapt to an evolving world.
As part of their movement for change they’re now putting on EIF presents XQ Super School Live in a huge television spectacular across the major American networks on 8 September. The show will feature some of the biggest names in entertainment joining educators, parents and the students themselves.
And Kate’s colourful visual will be fronting the whole thing.
You can find out more about the event for yourself here.