Kate Moross and her team at Studio Moross worked with adidas communications agency Hope&Glory to create a series of social films to tell the story of the sportswear brands Pure BOOST X running shoe. The films were used across Instagram, Facebook and Twitter and showed key elements including the shoe’s BOOST sole, the unique floating arch design and the three colour ways.
A few of the still designs are shown here, but to see the films and more go to adidas