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James Joyce has been working for Audi via BBH. He’s created a series of images to illustrate Vorsprung facts – little stories that demonstrate innovations and unique features you’ll find in Audi’s cars. In fact, they illustrate ways in which the cars live up to Audi’s slogan ‘Vorsprung Durch Technik’ which means roughly ‘staying ahead with technology’.

You can see some of the series here.