Rankin – British Heart Foundation

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Natasha Law and James Joyce show some heart

Rankin’s creative agency The Full Service has teamed up with the British Heart Foundation to raise money for the fight against heart disease. They had a simple idea for how they could go about this. Every day people happily tap the heart icon on Instagram and Twitter to show their love and appreciation. What about if all those people could turn that love and appreciation into something more?

That’s the basis for the ‘A HEART for a HEART’ campaign – creating a social media moment to get everyone thinking about their own and other people’s hearts. All they want is for people to draw a heart – whether pen on paper, scratching in the sand with a stick or a finger in the team on a bathroom mirror, take a photo and post it ‘#aheartforaheart’ on World Heart Day, which is 29 September.

And they commissioned a number of artists to get the ball rolling, including from Breed Natasha Law and James Joyce, whose contributions you can see here.

To quote Rankin: “Every three minutes someone is lost to heart and circulatory disease in the UK, so we’re hugely grateful to all these amazing artists for getting involved. The heart is the universal symbol. It can be romantic, it can be broken, it can be used on t-shirts to profess a love for a city. And, in recent years, it is synonymous with social media. The team and I wanted to make that mean something. And what better way than to raise awareness for the amazing work that British Heart Foundation do. We can all be guilty of taking it for granted that our bodies keep working. “A HEART for a HEART” is a just a little moment to recognise and salute it.”