Craig & Karl have created a new capsule collection for fashion brand ESPRIT to celebrate Pride. Their theme is universal love, and they’ve produced their own take on the brand’s logo, as well as developing their own graphics around the theme, and applied both across a range of clothing.
What’s more, part of the income generated from sales of these items will be donated to the Ali Forney Center in New York, a non-profit organisation providing shelter and healthcare services to homeless LGBTQ+ youth.
From Craig & Karl on the project:
Our collection is a celebration of Pride and supports a message of diversity, inclusivity and cooperation. We’ve chosen to use a rainbow colour palette across the range for its symbolic meaning and ability to connect a community, mark strongly fought victories, and simply as a representation of joy – be bold, be bright, be who you want to be and love who you want to love.