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We previously mentioned Matt Blease’s new visuals for Guinness, to be used as part of an ad campaign in Ireland, highlighting the brand’s association with the Rugby World Cup.

Now, we can show you the version which went live across the UK from last Friday 20 September.

Matt’s visual plays with how the look of a well-pulled pint of Guinness can illustrate the thrill of the game for supporters, as nations get behind their teams for the games in Japan. The commission for this work came to Matt through AMV BBDO.