It’s Nice That on Citrix rebrand

Share on Twitter

A new piece from It’s Nice That looks into the recent rebrand of tech giant Citrix. The new identity was led by Athletics NYC with illustrations by Matt Blease.

Written by Jenny Brewer.

The Citrix identity by Athletics uses illustration to bring humanism to a corporate brand.

Characterful line drawings by Matt Blease have injected personality into this formerly dry brand, while a subtle change to the logo marks a shift for the tech giant‘.

You can read it in full here.