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James Joyce has been working with MATCHESFASHION.COM on the launch of their new exclusive loyalty programme The Curator. MATCHESFASHION.COM provides a luxury fashion shopping experience to customers, offering items from over 450 designers including Gucci, Prada and Balenciaga.

James’ brief was to create a series of images connecting Curators to ever more imaginative experiences, giving the loyalty programme the feel of an exclusive club. He’s taken cues from the interior of the MATCHESFASHION.COM flagship store 5 Carlos Place in Mayfair.

You can see some of James’ works here and visit MATCHESFASHION.COM  at 5 Carlos Place to see more.