View artist/Share on Twitter

James Joyce recently worked with KesselsKramer Netherlands for the Amsterdam hotel relaunch of Pulitzer.

The newly branded hotel has already been partially launched, with the second phase taking place later this summer, in August 2016.

We’ll show more of the work from James at this time.

James was asked to design a series of patterns to form part of the hotels identity. Each pattern is informed by the various services available in the hotel. The patterns appear traditional at first glance but on closer scrutiny many of them are made up of various everyday objects such as detergent containers, buckets, and vacuum cleaners.

Shown here are some of pattern designs that James created as part of the Pulitzer rebrand.

For more info on the hotel see Pulitzer