Trying to fix recycling with Patagonia

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Recycling is broken, how can we fix it?

Matt Blease recently added his illustrative skills to outdoor clothing brand Patagonia’s recycling campaign with his ’10 Tips for a Zero-Waste Life’. He’s now taken that a step further with new animations underlining how ‘Recycling is broken’ by showing the ideal that we wish was happening against the reality of what actually happens.

Patagonia themselves are looking at a number of ways to use recycled material in their own lines of clothing. You can see their latest product lines here.