Matt Blease has been working with leading cyclewear brand Rapha, creating illustrations for their celebration of the Tour de France, #morethanarace.
Rapha has been making high quality cycling gear since 2004, and is the kit sponsor for the British cycling team, Team Sky, as well as several other major names in the sport.
As always, Rapha wanted to mark the world’s greatest cycle race this summer. And they’ve done so in style, with events at Rapha Cycle Clubs and pop-ups, in their stores and online. They chose Matt to illustrate every aspect of the campaign, and you’ll see his work in posters and window displays in their stores, in printed form, and all over the stories, competitions and updates on their social media and website, rapha.cc
Matt uses his trademark graphic style on the illustrations, which are made all the more striking by the yellow background, referencing the colour of the famous leader’s jersey. At the centre of the campaign is Matt’s highly original map of the route, hinting at many of the Tour de France stories which were published day-by-day on Rapha’s site.